Jonathan Tock

iphone-review-app-marketing

Is an Event App Worth It?

Having an app for your event not only takes additional funding, but it also can take extra time and labor on the part of the event coordinator. How can you judge wether the event app undertaking was worth the extra work? At its Worldwide Convention, McDonald’s sent out a “What’s Hot” message every morning through its mobile app, which provided… Read more →

eventsecurity

Event Security, More Important Now Than Ever Before

In light of recents acts event security is more important than ever before. For many events event coordinators rely on the local police departments to provide security detail, traffic detail, all while knowing where all of the 500 vendors are located to be prepared for any emergency that may arise. While at the Kimmswick Strawberry festival, just a few weeks prior… Read more →